I AM Envious / Bacardi Legacy

Winning campaign materials

IAM Envious / Raysa Straal

Winning campaign for the Bacardi Legacy Cocktail competition

When Raysa Straal entered the prestigious Bacardi Legacy Cocktail Competition with her innovative cocktail, ‘Envious’, she approached A-Town Agency to help her stand out and succeed in the Dutch Bacardi Legacy Cocktail Competition. Our mission was to provide strong visual assets, including a logo, campaign website, and merchandise, to elevate her brand and propel her to the Global Finals.

About this project

Tools & Skills

Design Software: Adobe Creative Suite
Web Design: WordPress, GIPHY Creator

Impact

Brand Recognition:
Visualised a compelling brand story that resonated with judges and the audience.
Campaign Success:
Provided high-quality visual assets that elevated Raysa’s competition entry.
Industry Influence:
Contributed to establishing Raysa as a prominent figure in the mixology world.

Results

1 st

Place in the
Dutch finals

of the Bacardi Legacy Competition

Ended in the
top 5 worldwide

Ended top-5 in the Global Finals.

100 +

Hours of working
together extensively

On this beautiful campaign.

Steps

Brand concept meetingCollaborated with Raysa to understand the story behind ‘Envious’ and her vision for the brand.

Digitalised her branding ideasBrought her logo to the screens and defined some guidelines for the I Am Envious campaign.

Developed campaign assetsDeveloped a range of promotional materials including pins, business cards, cocktail menus, animated GIF stickers for social media, merchandise, and a campaign website.

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At A-Town Agency, we specialize in Brand Identity Design, Web Design, and Graphic and Visual Design. Our talented team of freelancers is dedicated to helping businesses and individuals create strong brand identities and engaging digital experiences. Whether you need a logo, a complete website overhaul, or captivating social media graphics, we deliver high-quality, tailored solutions. Explore our portfolio to see our diverse range of projects and discover how we can bring your vision to life. Contact us today to discuss your design needs and let’s start creating something amazing together.