I AM Envious / Bacardi Legacy
Winning campaign materials
IAM Envious / Raysa Straal
Winning campaign for the Bacardi Legacy Cocktail competition
When Raysa Straal entered the prestigious Bacardi Legacy Cocktail Competition with her innovative cocktail, ‘Envious’, she approached A-Town Agency to help her stand out and succeed in the Dutch Bacardi Legacy Cocktail Competition. Our mission was to provide strong visual assets, including a logo, campaign website, and merchandise, to elevate her brand and propel her to the Global Finals.
About this project
Tools & Skills
- Design Software: Adobe Creative Suite
- Web Design: WordPress, GIPHY Creator
Impact
- Brand Recognition:
Visualised a compelling brand story that resonated with judges and the audience. - Campaign Success:
Provided high-quality visual assets that elevated Raysa’s competition entry. - Industry Influence:
Contributed to establishing Raysa as a prominent figure in the mixology world.
Results
1
st
Place in the
Dutch finals
of the Bacardi Legacy Competition
5
Ended in the
top 5 worldwide
Ended top-5 in the Global Finals.
100
+
Hours of working
together extensively
On this beautiful campaign.
Steps